CAREER
EXPERIENCE
“I truly love scaling brands, from setting the brand position to aligning on a strategic vision, considering the details of a targeted campaign, to setting and exceeding success metrics. I thrive in fast-paced collaborative environments, use data to inform decision making, and genuinely enjoy building strong relationships with internal and external partners.”
co-Founder/Entrepreneur
Chief Marketing Officer
SVP of Innovation Marketing
SVP/VP of Marketing
Director of Marketing
Account Supervisor/Manager
Production Manager
Founder Coach
Leadership Council + Board Member
CASE STUDY | Slumberkins
IN-HOUSE | MARKETING LEADERSHIP
FROM STARTUP TO GROWTH STAGE
“
Brand trust and customer experience were imperative to our success at Slumberkins.
KEY ACCOMPLISHMENTS:
Executive Leadership for nearly 6 years from Start-up to Growth Stage
3-Year Revenue Growth of 1656%, while leading Sales, Creative, Marketing, Brand, & PR efforts
Established Slumberkins’ Brand Platform: Mission, Vision, Values, USPs, Voice, Targets, etc
Landed No. 270 & No. 450 on Inc 5000
$22+ Million in VC funding
Built a Community of 1 Million
Secured a Net Promoter Score (NPS) of 90+
5.4 Billion Media Impressions, in top-tier and targeted publications in 2022 alone
Led Innovation Marketing Strategy & Channel Planning for Apple TV+ Show, Top Ranked Children's App, and top of the charts Music Album with Grammy-nominated artists
Led 1st Business Planning Efforts, 1-3-5 year growth goals and strategic initiatives
AGENCY + IN-HOUSE
MARCOM STRATEGY + PLANNING
Brand Strategy: in-house & agency strategy, leveraging consumer and stakeholder insights, defining market segmentation, and growth strategy
Marketing Plans & Product Rollouts:10+ years setting strategy & executing
Metrics-Oriented: focus on LTVs, CACs, NPS, ROAS, engagement rates, share of voice
Events: attended 4 years of Natural Products Expo West, supporting clients and gathering consumer insights, and oversaw numerous brand events in-house with B2B partners, including Nordstrom, Apple TV+, etc
“
Emotional Connections should be made throughout the marketing funnel. Listen. Be authentic. Allow for vulnerability.
KEY INSIGHT:
Build TRUST and maintain that trust through every consumer touchpoint.
RESEARCH + CREATIVE STRATEGY
Designed and conducted extensive Qualitative & Quantitative Research engagements to grow market awareness, uncover consumer analytics, track industry trends, & maximize ROI on client’s marcom plans
Co-conducted extensive Research Project for Procter & Gamble on insights of the Healthy Living Category
Managed co-promotion of the international Emmy-nominated Apple Original Series, Slumberkins on Apple TV+
Produced a top of charts Music Album in collaboration with multiple Grammy-nominated artists
Led 5-star rated App Development from ideation to go-to-market rollout
“
I’ve supported 40+ brands over nearly 20 years, planning creative solutions to exceed business goals and brand aspirations.
KEY INSIGHT:
Each brand is different. Every business is unique. Taking time on the front end to compile key insights from stakeholders will always result in stronger and more innovative plans.
PAST EMPLOYERS + KEY ACCOUNTS
