HOW I WORK WITH BRANDS
My focus is supporting innovative brands making a difference in the lives of their target consumers. Let’s talk through your business goals, roadblocks, and opportunities to determine how I may be able to support your business.
Have an in-house team | Let’s give them direction and success metrics to ensure your goals are achieved.
Need execution support | I partner with a wide breadth of talent in design, photography, paid media, SMS & email, and PR.
OVERVIEW OF SERVICES
Full Funnel Marketing Leadership
Team Structure + Success Metrics
Consumer Engagement + Insights
Brand + Earned Media Strategy
Horizon Planning + Initiative Sequencing
Go-to-Market Product Marketing
Creative + Content Direction
Strategic Partnerships + Account Leadership
Product Innovation + Positioning
Advisor + Leader + Coach + Mentor
GOALS FROM OUR WORK
MARKETING COMMUNICATIONS STRATEGY & LEADERSHIP
Team Management & Organizational Structure
Improved Metrics: CAC, LTV, ROAS, NPS
Core Campaign Planning & Oversight
Channel & Lifecycle Marketing Strategy
B2B Partnerships & Account Management
BRAND & STRATEGIC PLANNING
Ideation of Relevant Brand Extensions/Innovative Product Offerings
Product Innovation Roadmap: 1-3-5 yr Planning
Brand Vision & Growth Goals
Clarity & Consistency in Key Talking Points
Consumer Insights, Values & Needs